Samoa

Samoa is a destination where time feels beautifully suspended. In 2026, the Independent State of Samoa has emerged as the premier choice for the “Gourmet Adventurer”—travelers seeking authentic, farm-to-table experiences and raw natural beauty. From the volcanic “lava fields” of Savai’i to the world-famous ocean trenches of Upolu, Samoa offers a luxury that is deeply rooted in community, family, and the earth.

Whether you are participating in a traditional Ava ceremony or dining on a menu curated by world-renowned chefs like Monica Galetti, Samoa is a masterclass in the art of living well and slowly.

Why we love Samoa

We love Samoa for its “Cultural Integrity.” In 2026, the luxury traveler is seeking Meaningful Engagement, and Samoa’s Fa’a Samoa code of conduct ensures every visit feels like a personal invitation. We love the “Agri-Luxe” movement taking hold this year—connecting guests with local cacao farmers and women-led agricultural cooperatives. It is a place where “luxury” is found in a sunrise breakfast served on your private deck overlooking a coral lagoon, and the genuine, radiant hospitality that makes you part of the Aiga (family).

The Most Beautiful Places in Samoa

From the “Big Island” to the hidden trenches:

1. To Sua Ocean Trench (Upolu)

Arguably the most iconic natural swimming hole in the world. A 30-meter-deep limestone sinkhole filled with crystal-clear seawater and accessible via a dramatic wooden ladder. In 2026, private “Early Access” tours allow luxury travelers to experience the trench in total silence before the morning sun hits the water.

2. Lalomanu Beach

Frequently voted one of the world’s best beaches. With its blindingly white sand and turquoise lagoon, it is the definition of a South Seas paradise. In 2026, the focus here is on “Chic Seclusion,” where boutique resorts like Aga Reef Resort offer a sophisticated base just minutes from the shoreline and the nearby Giant Clam Sanctuary.

3. Savai’i (The “Real” Samoa)

The larger, wilder island. Savai’i is a land of dramatic volcanic history. Explore the Saleaula Lava Fields, where the ruins of a church still stand amidst the frozen flow of a 1905 eruption. Stay at the Amoa Resort, which in 2026 is the premier spot for “Lagoon-Side Luxury,” offering private sunrise views over the reef.

4. The Alofaaga Blowholes (Savai’i)

One of nature’s most powerful displays. These volcanic pipes propel seawater hundreds of feet into the air with a thunderous roar. For the ultimate 2026 experience, take a private guided tour that includes the “coconut toss,” where locals demonstrate the sheer force of the air pressure by launching husks into the sky.

5. Namu’a Island

A tiny, car-free islet off the coast of Upolu. In 2026, Namu’a has pioneered “Green Transport” with the launch of its electric boat transfers, ensuring a silent and eco-friendly arrival to its pristine beaches. It is the ultimate spot for a “Digital Detox” picnic or an afternoon of turtle-spotting in the shallow reef.

Highlights of a Tour Through Samoa

  • The Galetti Culinary Experience: In early 2026, the opening of Tasi Restaurant at Moanalei Villas—a collaboration with celebrity chef Monica Galetti—sets a new high bar for South Pacific fine dining, focusing on indigenous Samoan ingredients like taro, coconut, and world-class cacao.
  • Fiafia Night: No visit is complete without this celebration of Samoan culture. Witness the high-speed Siva Afi (fire knife dance) and the graceful Siva (storytelling dance), followed by an Umu feast cooked in a traditional earth oven.
  • The “Cacao Trail”: In 2026, “Bean-to-Bar” tours are the signature luxury experience. Visit local plantations to learn about Samoa’s high-quality cocoa and participate in making Koko Samoa, the national chocolate drink.

Essential Travel Tips

  • When to go: The Dry Season (May to October) is the gold standard for travel, coinciding with major events like the Teuila Festival (September). For a quieter experience, the shoulder months of May and October offer perfect weather without the peak-season crowds.
  • Getting around: Samoa is perfect for “Slow Road-Tripping.” Rent a luxury 4×4 to explore the Main South Coast Road on Upolu. In 2026, the Discover Samoa App is the essential tool for connecting with local artisans and off-the-beaten-path waterfalls.
  • Sunday Protocol: Sunday is a sacred day of rest in Samoa (Sā). Most businesses close, and locals attend church. It is a beautiful time to witness the community in their Sunday white attire, but plan for a quiet day at your resort.
  • Language: Samoan and English are official. While English is universal in tourism, a respectful “Talofa” (Hello) and “Fa’afetai” (Thank you) are essential for the Fa’a Samoa experience.