Morocco

Morocco is a feast for the senses. Positioned at the crossroads of Africa, Europe, and the Middle East, it is a country that feels both ancient and effortlessly modern. From the labyrinthine medinas of Fes to the snow-capped High Atlas Mountains and the rolling golden dunes of the Sahara, Morocco is a landscape of high-contrast beauty.

Whether you are sipping mint tea in a hidden courtyard, shopping for hand-woven silks in a bustling souk, or glamping under a canopy of desert stars, Morocco offers a level of exotic elegance that has captivated travelers for centuries.

Why we love Morocco

We love Morocco for its “hidden” perfection. It is a place where the most beautiful treasures—lush gardens, intricate tilework, and palace-like homes—are tucked away behind nondescript clay walls. It is the contrast between the rhythmic chaos of the markets and the absolute silence of the desert. We love the “Riad” culture, where heritage mansions are transformed into intimate luxury sanctuaries, and the legendary Moroccan hospitality that treats every traveler like a guest of the King.

The Most Beautiful Places in Morocco

From the “Red City” to the “Blue Pearl”:

1. Marrakech

The “Red City” is the pulsing heart of Moroccan luxury. Beyond the vibrant energy of the Jemaa el-Fnaa square lie some of the world’s most iconic hotels, including La Mamounia and Royal Mansour. Explore the cobalt-blue serenity of the Jardin Majorelle, the intricate ruins of the El Badi Palace, and the chic boutiques of the Gueliz district.

2. Fes

The spiritual and cultural capital. Fes is home to the world’s largest car-free urban area—the ancient Fes el-Bali medina. This UNESCO site is a living museum of medieval Islamic architecture, famous for its historic tanneries and artisan workshops. Staying in a restored Riad here, such as Riad Fes, offers a profound step back in time.

3. The Sahara Desert (Erg Chebbi)

The ultimate desert retreat. For a truly “unplugged” luxury experience, journey to the dunes of Merzouga. Here, luxury desert camps like Merzouga Luxury Desert Camp offer plush tents with en-suite bathrooms and gourmet dining, allowing you to experience the vast, silent majesty of the Sahara without sacrificing comfort.

4. The High Atlas Mountains

The “Roof of North Africa.” Just a short drive from Marrakech, the mountains offer a restorative escape. Visit the Ourika Valley or stay at the legendary Kasbah Tamadot (reopened in 2024/2025 following restoration). It is a land of terraced Berber villages, crisp mountain air, and spectacular hiking trails that wind through almond and walnut groves.

5. Chefchaouen & The North

The “Blue Pearl” of the Rif Mountains. Famous for its striking blue-washed buildings, Chefchaouen is a dreamscape for photographers and those seeking a quieter pace. In the north, the city of Tangier is undergoing a luxury renaissance, with properties like the Fairmont Tazi Palace offering a sophisticated gateway between the Mediterranean and the Atlantic.

Highlights of a Tour Through Morocco

  • Private Riad Dining: Experience the height of Moroccan gastronomy in the intimacy of a private Riad courtyard, where multi-course feasts of lamb tagine and saffron-infused couscous are served by candlelight.
  • Sunrise Hot Air Ballooning: Float over the Palmeraie and the foothills of the Atlas Mountains at dawn, followed by a traditional Berber breakfast in a desert tent.
  • Agafay Desert Glamping: For those who don’t have time for the long drive to the Sahara, the Agafay Desert—a rocky, moon-like landscape just outside Marrakech—offers high-end camps like Inara Camp for sunset dinners and stargazing.

Essential Travel Tips

  • When to go: The best times to visit are Spring (March to May) and Autumn (September to November), when the weather is warm and sunny throughout the country. Winter is beautiful in the cities and desert but brings snow to the mountains, while Summer can be intensely hot inland.
  • Getting around: Morocco is well-connected by a high-speed train (Al Boraq) between Tangier and Casablanca. For travel to the desert and mountains, we recommend private chauffeured 4×4 vehicles to navigate the winding Atlas passes with ease.
  • Etiquette & Dress: While Morocco is very welcoming, it is a conservative society. Modest dress is recommended in the medinas and rural areas. A friendly “Assalam Alaikum” (Peace be upon you) is the standard greeting.
  • Currency: The Moroccan Dirham (MAD) is the local currency. Credit cards are widely accepted in luxury hotels and upscale restaurants, but cash is essential for the souks and tipping (baksheesh).